About Us

GBD is a design studio with a clear premise: that quality and efficiency be our distinctive mark.

Since 2001 we have been dedicated to providing our clients with an exclusive, unique and personalized service. Over 18 years of experience support us.

Guillermo Balagna

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 Founder and Director of GBD DESIGN, a graphic design company, created in 2001, with more than 18 years of experience in:

  • Development of advertising campaigns.
  • Image design
  • Digital solutions and Marketing.

In 1998, his first job was to create the corporate image of Auchan Supermarket, which had recently been established in the country. 

In 2000 and 2001 he was summoned by two advertising agencies in Perth, Australia: Ad Impact Advertising and The Shorter Group, where he held the position of Art Director in both, the latter obtaining important awards during his tenure.

Before becoming independent he was Javier Lúquez’s designer, and was responsible for his direct marketing, and design. The Swiss Embassy and companies such as Accenture, Bayer, C&A, Danone, Ferrari, Ledesma. Molinos, Moura, and Sony, also entrusted him with their campaigns.
He developed their advertising, the launch of their brands, and devised their marketing strategy.

Some of the projects he is most proud of:

- 2013/17 – Molinos: mockup development for all its brands (Gallo, Gallo Snacks, Lucchetti, Matarazzo, Granja del Sol, Delverde, Terrabusi, Don Vicente, etc).

- 2014/15 – Accenture Play (Argentina, Peru and Chile): a web-based application with a trivia that rewarded participants for their knowledge about the tools, solutions and resources that already exist within the company and that can be applied to necessary services for clients.

- 2009 - C&A: development of its corporate image in Argentina, communication strategies, architecture of their premises, advertising campaigns, among other actions.

Hernán Rey Willis

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He has been responsible since 2002 for the development of business consulting practice in Latin America, maintaining the highest professional standards in his field of action. 
Previously, and throughout a successful international 30-year career, he held senior executive positions at national, regional and worldwide levels, in both Human Resources and General Management, in Latin America, the U.S. and Europe, for renowned companies, such as Levi Strauss & Co, Borroughs Corporation (Unysis), G.D. Searle & Co, Waste Management Int, S.O.C.M.A. (Macri Group) and the Exxel Group.

Born in Buenos Aires, he graduated in Business Administration in Argentina (U.A.D.E.) and obtained postgraduate degrees in Organization and General Management at Harvard University and U.C. Berkeley in the United States. In addition to Spanish, he is fluent in English and Portuguese.


Uxor IT & GBD have joined to offer a unique solution for marketing agencies. DESIGN + TECHNOLOGY IN ONE SUPPLIER. The objective of this alliance is to give technological solutions to marketing actions in a friendly way, enlarging benefits and values that can contribute with your creativity and as a result the effectiveness in future campaigns.

GBD Design has partnered up with The Copy-Write Agency, a public relations and content production agency in Miami Florida thus expanging into the US. With this alliance GBD Design becomes a Worldwide one shop for all your marketing, branding, design and international public relations needs.