- Plan, develop and implement communication strategies and marketing activations.
- Develop direct marketing and trade marketing campaigns.
- Coordination of events, providing support on ATL and BTL campaigns.
- Design and development of "Communication Master plan": definition of the axes of communication, defining the audience for each segment and objectives, implementation plans.
- Develop brand positioning in the market.
- Develop communication plans.
- Develop internal communication circuits (manuals, billboards, internal newsletters).
- Management of advertising agencies.
- Responsible for corporate communications: design and monitor the CRM implementation plan.